The Olliance Group’s Online Community Practice leverages the firm’s extensive network of business relationships and experience to build successful and sustainable open source, technical and information communities. The practice comprises distinct services for defining and building communities, participating in existing ones, and leveraging social media. It focuses on developing a community strategy to fit within overall organizational strategy; including community planning, implementation, and mentoring and training throughout the process. The practice emphasizes segmenting audiences, seeding compelling content and technology, reaching out to key stakeholders, incorporating real-world events, identifying and implementing effective metrics and social media monitoring of community profiles.
Assess
Identify and understand Online Community Opportunities
In this phase, Olliance identifies market opportunities and examines the potential audience and existing relevant community efforts. Olliance has a proven process that examines market, product, competitive and organizational data and positioning, and uncovers key challenges and implications for your community. The result is a strategic analysis that provides focus and a blueprint for community success.
Key elements include:
- Potential audience
- Competitive analysis
Plan
Develop a Community Building Plan
In this phase a comprehensive plan is developed that includes a refined strategy, messaging, marketing and social media elements, resource requirements, prioritized audience segments, and a roadmap for content and technology requirements. The result is an online community strategy and plan that provides direction, focus, and actionable tasks for success.
- Strategy development
- Audience segmentation
- Community development roadmap
Implement
Build a Community
In this phase, Olliance works with your team to implement any required technologies and run an online community beta with seeded content and early access for key community members. The end result of this phase is the successful launch of the online community with adjustments based on learning from the beta period, community guidelines, metrics and performance reporting processes, and support and problem resolution criteria.
Key elements include:
- Beta program
- Launch
- Establish metrics
Evolve
Realize the full value of a vibrant online community
In this phase, Olliance offers customizable services designed to help maintain and grow your online community over time. Olliance services can either assist in hiring, training and ramping new community management personnel or can temporarily serve as your community management and monitoring function.
Key elements include:
- Grow audiences
- Maintain vibrancy
- Train internal support resources
Olliance Group's open source Online Community Practice will optimize and accelerate expanded sales and revenue beyond traditional sales models.
Download the
Online Community Practice brochure for a summary of the service.
